Founder & Lead Developer

As Founder and Lead Developer of Hifive since July 2013, I've built a thriving digital innovation agency from the ground up, establishing ourselves as a trusted partner for businesses seeking custom software solutions. Over 12+ years, we've successfully delivered 100+ custom projects ranging from complex e-commerce platforms to AI-powered mobile applications, serving startups and established enterprises across the Netherlands.

My technical leadership spans the entire software development lifecycle - from initial client consultations and requirements gathering to architecture design, hands-on development, team management, and post-launch support. I specialize in architecting scalable, modern solutions using cutting-edge technologies including Next.js 16, React 19, React Native with Expo, and headless commerce platforms like MedusaJS and Shopify Plus.

A key differentiator of Hifive is our early adoption and integration of AI technologies. I've pioneered the development of AI-powered business solutions leveraging OpenAI's GPT-4, LangChain for intelligent workflows, and custom machine learning models. These implementations have included intelligent customer service chatbots handling 80%+ of routine inquiries, automated document processing reducing manual work by 70%, predictive analytics for inventory management, and AI-driven content generation systems.

Our e-commerce expertise is comprehensive - I've built multi-currency, multi-language platforms supporting B2B and B2C operations with complex pricing rules, subscription management systems serving 5,000+ recurring customers, advanced product search using Algolia with sub-50ms response times, and integrated payment processing through Stripe, PayPal, and Mollie with PCI compliance.

On the mobile front, I develop enterprise-grade React Native applications with Expo SDK, implementing offline-first architecture, biometric authentication, push notifications via Firebase, and real-time data synchronization. These apps consistently achieve 4.5+ star ratings and serve thousands of daily active users.

Technical architecture is a core strength - I design microservices architectures using Docker and Kubernetes for containerization, implement event-driven systems with message queues (Redis, RabbitMQ), build RESTful and GraphQL APIs with Node.js/Python backends, and establish robust CI/CD pipelines using GitHub Actions and GitLab CI/CD. Cloud infrastructure management across AWS (EC2, S3, Lambda, RDS), Azure, and Vercel ensures 99.9%+ uptime for client applications.

Beyond technical execution, I manage client relationships, provide strategic digital transformation consulting, lead technical roadmap planning, and mentor a growing team of developers. My commitment to quality and innovation has resulted in maintaining a 95% client retention rate and building long-term partnerships spanning multiple years and projects.

The business impact of Hifive's work is measurable - we've helped clients generate millions in additional revenue through digital transformation, created scalable platforms serving tens of thousands of users, and established ourselves as pioneers of AI integration in the Dutch SMB market. Each project reinforces our mission: translating complex business challenges into user-friendly, effective technical solutions that drive real business value.